The Shack logo has two or three elements. The word The and Shack. The slogan "Brunch for all offshore kooks" can also be included in either Black, white or Shack secondary colours.
Kook - a rookie surfer or someone who isn't very good at surfing
Wipeout - falling off a wave while surfing
Wipeout - falling off a wave while surfing
I am keeping the logo simple for both dark and light backgrounds. There is a healthy amount of white space around all assets.
Social media Ads and print design.