In our example, the brief from Hans Marquez, a male barber of Norwegian and Mexican descent, included the name and slogan he had already developed. "El Hombrés Cut",
Our research began on behalf of the industry and the message he specifically wished to convey to his customers:
In simple terms, these are the categories we have devised and adhere to in order to bring this brand to life:
• Male Barber, exclusive to Hand Razors
• Enjoys adult humour
• A hardcore Iron Maiden fan (rock band)
• Prefers his brand to be masculine yet vintage, with a touch of old-school charm.
• Desires a twist of Mexican parody infused into his Norwegian barber shop.
Starting with the name "El Hombrés Cut."
We went with a strongly influenced old-school Western Mexican Script font, Durango-Regular, and Bolgencha-medium as the title choice. As for paragraphs, the overall text in documents and products, etc., we use a modern, minimalistic, yet very clean Bebas Neue font family.
Branding gig for a half Mexican/Norwegian Immigrant Barber named H. Marquez
The Basic Branding Rules
Logo Design Alternatives
4 Pages Flyer design(Lorem Ipsum version because of NDA)
Product design
Custom Label designs
Flyer, Business card/Shop Mockups for future visualization and Social Media Post assets. (Not the actual location)
Social media Story Ads for Instagram and Tiktok
Social media Story Ads for Instagram and Tiktok - Video Versions(Motion Graphics)
Social Media Pack
